If you’re like me, this winter season was hard. Not only did it feel like everything was put back at pre-2020 speed, but it also was met with transitions and changes. Mentally, the winter months are usually a time when I enjoy the solitude and seclusion I get from crafting indoors, but this...

One of the biggest areas of confusion I hear about from other creative makers in marketing their crafty businesses is figuring out where you stand out. What’s your niche? How do you market to your key customer or target audience? What’s your brand voice? 

I get it....